Dirty Jobs Advertisement

So, I was watching Dirty Jobs tonight and I kept noticing advertisements for Mythbusters edited in. They appeared in at least two episodes. If this is the direction things are going, I like it. It's much less obtrusive than little animations (sometimes with sound – ugh) popping up at the bottom.

I'm noticing this kind of effect a lot lately. Is there some new software for video tracking, or is it just the new trend?

Attached is a photo I took of my television screen.